Welcome to e.l.f.!
The e.l.f. Beauty app is an all-in-one mobile platform designed to offer a fun, interactive, and seamless beauty shopping experience. It allows users to explore and shop e.l.f.'s full range of affordable, high-quality makeup and skincare products, access exclusive content, earn rewards, and join a vibrant community. With tools for discovering your perfect foundation shade, playing games to earn points, and staying in the loop with product drops, the app brings beauty to your fingertips. Download e.l.f. now!
Key Features:
Beauty Squad Rewards Program:
The app features a free loyalty program called Beauty Squad, where users can earn points through shopping, uploading receipts, engaging with content, and even playing games. Points can be redeemed for discounts, free products, or gift cards from popular retailers like Amazon, Target, and Ulta. Members also enjoy perks like birthday gifts, early access to sales, and exclusive promotions.
Shoppable Stories and “Swipe to Like”:
Users can explore new and trending products via visually engaging shoppable stories. The “Swipe to Like” feature helps users quickly browse and favorite products, which are automatically added to their wishlist.
Smart Shopping Tools:
The app offers helpful tools like Foundation and Concealer Shade Match to find the ideal color based on your skin tone. A barcode scanner helps users check product information, tutorials, and ingredients while shopping in physical stores.
In-App Games:
The app includes beauty-themed games that offer a fun way to earn Beauty Squad points. These gamified experiences keep users engaged while helping them unlock additional rewards.
Community and Content Access:
Users can connect with fellow beauty lovers, join discussions, discover trending looks, and access members-only content such as quizzes, product rankings, and tutorials.
Order Tracking and Notifications:
Track current orders, manage your account, and receive push notifications for exclusive sales, product launches, and special events.
Top 5 FAQs on e.l.f.:
1. How do I join the Beauty Squad rewards program?
You can join by simply downloading the e.l.f. app and creating a free account. Once registered, you are automatically enrolled in the Beauty Squad loyalty program.
2. Can I earn points for purchases made outside the e.l.f. website or app?
Yes. You can upload a photo of your receipt from participating third-party retailers through the app, and you will earn points for eligible purchases.
3. What can I use my Beauty Squad points for?
Points can be redeemed for free makeup or skincare products, discounts on future purchases, or gift cards to retailers like Target, Walmart, Amazon, and others.
4. What is the purpose of the Swipe to Like feature?
This feature allows you to quickly swipe through products, liking the ones you’re interested in. Liked products are automatically saved to your wishlist for future reference or purchase.
5. How do I use the Shade Match feature?
The Shade Match tool is available in the app to help you find the best foundation or concealer shade. It asks a few questions about your skin tone and undertone, then suggests the most suitable product matches.
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Version History
v26.1.0.21——1 Apr 2025
We've made some exciting updates to the e.l.f. app:
- The app got a glow up: totally new look!
- Easier navigation;
- Personalized content;
Bug fixes and Improvements.
