The Simple app is an AI-powered health coach designed to support sustainable weight loss, improved fitness, and long-term well-being. Built for women and anyone seeking realistic, balanced health improvements, Simple focuses on practical habit-building rather than strict dieting or extreme calorie restriction.
By combining personalized coaching, real-time nutrition guidance, beginner-friendly workout routines, and motivational tools, Simple transforms weight loss into a manageable and enjoyable journey. Instead of overwhelming users with complicated food math or rigid rules, the app emphasizes consistency, smarter food awareness, and sustainable fitness habits that fit into everyday life.
Personalized AI Coaching with Avo™
At the core of Simple is Avo™, the in-app AI health coach providing tailored advice, motivation, and science-based weight loss strategies. Avo analyzes daily habits, workout routines, food choices, fasting patterns, and calorie balance to deliver personalized insights that guide smarter decisions.
Instead of offering generic recommendations, Avo adapts guidance to match individual goals, fitness levels, and lifestyle needs—creating a dynamic coaching experience available anytime.
Avo Vision: Photo-Based Nutrition Guidance
Avo Vision simplifies food tracking through photo-based analysis. By taking a picture of groceries, restaurant menus, or meals, users receive instant, easy-to-understand insights about food quality, portion balance, and calorie awareness.
Beginner-Friendly Workout Plans
Simple offers personalized workout routines designed to match each user’s fitness level, schedule, and weight loss objectives. These structured yet flexible programs focus on strength-building, daily movement, and balanced activity.
Success Score & Smart Progress Tracking
The personalized Success Score provides a holistic overview of progress by evaluating daily habits, workout consistency, food choices, calorie balance, and fasting patterns. Instead of isolating single metrics, it highlights meaningful behavioral patterns that drive sustainable weight loss and long-term fitness improvements.
Blinky: Playful Motivation & Accountability
Unlike traditional fitness apps that rely solely on charts and statistics, Simple introduces Blinky—a playful, responsive motivator. Completing workouts triggers positive reactions, while skipped sessions prompt lighthearted accountability.
Blinky transforms consistency into an engaging experience, offering streak rewards and daily encouragement tied directly to health and weight loss goals. This gamified approach reinforces positive habits and strengthens long-term commitment.
FAQs
Q1: What is Simple?
Simple is an AI-powered health coaching app designed to support sustainable weight loss, fitness improvement, and long-term healthy habits.
Q2: How does Avo™ help with weight loss?
Avo™ provides personalized advice based on daily habits, workouts, food choices, fasting patterns, and calorie balance to guide smarter decisions.
Q3: Does Simple require calorie counting?
No, the app focuses on food awareness and habit-building rather than strict calorie counting or complicated tracking.
Q4: What is Avo Vision?
Avo Vision is a photo-based feature that analyzes meals or groceries to provide instant nutrition feedback and portion insights.
Q5: Can Simple connect with other fitness apps?
Yes, Simple integrates with Google Fit and Fitbit to sync steps, weight, sleep, and other health data automatically.
Version History
v8.10.0—24 Aug, 2025
What’s new in this version:
General performance improvements and bug fixes.
v8.9.0—17 Aug, 2025
What’s new in this version:
General performance improvements and bug fixes.
v8.8.0—13 Aug, 2025
What’s new in this version:
General performance improvements and bug fixes.
