The YouGov official app puts the power of participation directly in your hands — wherever you are. Share your opinions, answer engaging surveys, earn points, and redeem rewards, all from one convenient platform.
YouGov is trusted for its accuracy, transparency, and innovation in market research. Every response you give contributes to reliable, data-driven insights that power decisions in business, politics, and society.
Earn Rewards for Your Opinions
YouGov makes your opinions matter — and rewards you for them! Simply take surveys on topics that interest you and earn points that can be redeemed for gift cards and rewards. It’s your chance to influence brands, media, and policymakers while getting something back in return.
Participate in Real Research
Every survey you complete contributes to meaningful market research. YouGov works with organizations across 55+ markets to provide real-world data from over 29 million registered panelists. Your insights help shape advertising, journalism, and public policy.
Optional: YouGov Pulse
Want to participate even further? YouGov Pulse is an optional research study that lets you share insights into how you use your device. If you consent to join, YouGov may request access to your device’s accessibility settings and VPN — but only for this study. The collected data remains strictly confidential and is never used outside the research program.
Real People, Real Data
YouGov’s research is powered by real people sharing real experiences. The panel reflects a diverse mix of opinions, behaviors, and demographics to ensure every insight is grounded in reality. This is what makes YouGov’s data trusted, accurate, and representative.
Powered by Tech & Expertise
Behind every survey is a team of award-winning researchers and AI-driven technology. YouGov combines human expertise with advanced analytics to deliver real-time insights that organizations can act on confidently.
FAQs
1. How does YouGov measure panel quality?
YouGov ensures high data quality by selecting participants who represent population diversity and by using rigorous validation processes. Only verified, relevant responses are included in the final survey results.
2. What is the size of the YouGov panel?
YouGov has a global panel of over 29 million registered members across 55+ countries, making it one of the largest and most representative proprietary panels in the world.
3. How are YouGov surveys conducted?
All surveys are conducted online and can be completed on a phone, tablet, or computer. They include different question types — sometimes with images, videos, or audio — to make participation engaging and informative.
4. How does YouGov weight survey results?
After collecting responses, YouGov uses statistical weighting to ensure results accurately reflect population demographics such as age, gender, race, education, and voting preferences — for balanced, trustworthy insights.
5. What is YouGov Pulse and is it safe?
YouGov Pulse is an optional research study that, with your consent, accesses device settings to analyze app and web usage. The data is used only for research, is fully secure, and never shared outside the study.
Version History
v5.5.7.31765—7 Mar, 2024
We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.
v5.5.6.31685—16 Feb, 2024
We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.
v5.5.5.31622—16 Jan, 2024
We have addressed a number of bugs, whilst making some improvements under the hood to create an even smoother YouGov experience for our users.
